Thursday, March 25, 2010

#164 Personal Branding

In a recent episode of Spark, the CBC Radio and podcast show, Nora Young talked with Anand Giridharadas (14:59-24:25) about the nature and perils of personal branding. It's part of a larger show about about online identities and as always the people at Spark do a great job bringing insight into the way technology is effecting our busy lives daily.

As is often the case, the segment on personal branding made me think about my own difficulties realizing my online brand and the difficulties that content producers have being their own marketers. Because of the "always on", "global nature" of online branding the burden of time to position yourself for success is greater than in the physical world. Or maybe it's just a perceived burden. That's the question I have.

Now that a lot of the content we produce, whether it's books, illustrations, animations, video or music, podcasts and other audio, is online, how much additional time can we, as producers afford to devote to marketing ourselves?

I'm trying, but I still feel like I'm just getting out of the gate. How are you using your precious free time to promote yourself online?

Other links:
Dan Schawbell - Me 2.0
Krop - Online portfolio site
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