Here are some thoughts I had following a business workshop for artists in the spring.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Saturday, August 21, 2010
Friday, May 21, 2010
#165 Dream a little dream for me
At the time I recorded this show there were two great new media events taking place in the middle of June. That has changed. Podcamp New Hampshire 2010 was scheduled to take place the weekend of June 20, Father's day weekend, but it has now rescheduled to a yet to be determined date in October. What a pain that decision must have been to the promoters. It's still a great event to keep on your radar and you should seriously consider this once the new date is finalized.
That leaves Podcast's Across Borders 2010, formerly held in Kingston Ontario, now relocated to Ottawa Ontario, June 18, 19 and 20. Bob Goyetche and Mark Blevis are the promoters of this even and you can find out more about them at Canadian Podcast Buffet. You can check out shows I've done in the past for both Podcamp NH 2009 and PAB 2009.
By the way, Podcamps take place throughout America and around the world and they're great places to meet helpful, knowledgeable creative people interested in media, social networking and online branding. You can check out the Podcamp.org site for listings of shows in your neck of the woods. Remember, Podcamps are networking seminar events where everyone, including you, is the teacher. Most of these events don't even charge a fee to attend. Don't let the price fool you though, these are top notch gatherings that will help you connect with the top thinkers in the social media and networking world.
The remainder of the show is about self promotion - your own self promotion. After attending a day long workshop about business strategies for the artist, sponsored by the Connecticut Commission for the Arts I came away a number great ideas to consider. I'll talk about the sessions I attended in another show. There were three separate seminars presented in Connecticut this past spring and you can hear the recordings online on their site. Recordings of sessions from the May 1st event I attended have not been uploaded yet, so keep checking.
In the remainder of the show I talked about the power of talking about your plans with other people and how that helps shape and propel your vision. Making your dreams come true is also a creative act and it begins when you speaking them out loud.
That leaves Podcast's Across Borders 2010, formerly held in Kingston Ontario, now relocated to Ottawa Ontario, June 18, 19 and 20. Bob Goyetche and Mark Blevis are the promoters of this even and you can find out more about them at Canadian Podcast Buffet. You can check out shows I've done in the past for both Podcamp NH 2009 and PAB 2009.
By the way, Podcamps take place throughout America and around the world and they're great places to meet helpful, knowledgeable creative people interested in media, social networking and online branding. You can check out the Podcamp.org site for listings of shows in your neck of the woods. Remember, Podcamps are networking seminar events where everyone, including you, is the teacher. Most of these events don't even charge a fee to attend. Don't let the price fool you though, these are top notch gatherings that will help you connect with the top thinkers in the social media and networking world.
The remainder of the show is about self promotion - your own self promotion. After attending a day long workshop about business strategies for the artist, sponsored by the Connecticut Commission for the Arts I came away a number great ideas to consider. I'll talk about the sessions I attended in another show. There were three separate seminars presented in Connecticut this past spring and you can hear the recordings online on their site. Recordings of sessions from the May 1st event I attended have not been uploaded yet, so keep checking.
In the remainder of the show I talked about the power of talking about your plans with other people and how that helps shape and propel your vision. Making your dreams come true is also a creative act and it begins when you speaking them out loud.
Thursday, March 25, 2010
#164 Personal Branding
In a recent episode of Spark, the CBC Radio and podcast show, Nora Young talked with Anand Giridharadas (14:59-24:25) about the nature and perils of personal branding. It's part of a larger show about about online identities and as always the people at Spark do a great job bringing insight into the way technology is effecting our busy lives daily.
As is often the case, the segment on personal branding made me think about my own difficulties realizing my online brand and the difficulties that content producers have being their own marketers. Because of the "always on", "global nature" of online branding the burden of time to position yourself for success is greater than in the physical world. Or maybe it's just a perceived burden. That's the question I have.
Now that a lot of the content we produce, whether it's books, illustrations, animations, video or music, podcasts and other audio, is online, how much additional time can we, as producers afford to devote to marketing ourselves?
I'm trying, but I still feel like I'm just getting out of the gate. How are you using your precious free time to promote yourself online?
Other links:
Dan Schawbell - Me 2.0
http://personalbrandingbook.com/
Krop - Online portfolio site
http://www.krop.com/creativedatabase/
As is often the case, the segment on personal branding made me think about my own difficulties realizing my online brand and the difficulties that content producers have being their own marketers. Because of the "always on", "global nature" of online branding the burden of time to position yourself for success is greater than in the physical world. Or maybe it's just a perceived burden. That's the question I have.
Now that a lot of the content we produce, whether it's books, illustrations, animations, video or music, podcasts and other audio, is online, how much additional time can we, as producers afford to devote to marketing ourselves?
I'm trying, but I still feel like I'm just getting out of the gate. How are you using your precious free time to promote yourself online?
Other links:
Dan Schawbell - Me 2.0
http://personalbrandingbook.com/
Krop - Online portfolio site
http://www.krop.com/creativedatabase/
Thursday, November 20, 2008
#120 Twitter is Alive
The most recent episode of This Week in Media, #115 has some interesting comments about Twitter's impact on Brand marketing. TWIM is a great show if you want to understand the developing space of new media. Comments starting at about 47 minutes made me realize how important it is for marketers to stay on top of every kind of marketing, especially social networking apps like Twitter.
Daisy Whitney - New Media Minute
Motrin Commercial Flak - Forbes
Daisy Whitney - New Media Minute
Motrin Commercial Flak - Forbes
Saturday, February 24, 2007
#10 Wk4 - Special Topic
Documentary A-Z
This is a special mid week episode of the Video StudentGuy podcast. Thursday night we had a special topic presentation by Franco Sacchi, a filmmaker and instructor at CDIA. He presented his documentary, American Eunuch, as an example of how to create a documentary.
The class covered every step of the production process beginning with finding the idea, preproduction, the shoot, post and promotion. Check out IFP.org for help marketing your film.
Franco briefly referred to the Long Tail marketing concept which I try to explain in a nutshell. This was a term popularized by Chris Anderson of Wired and he went on to write a book about it as well. He also has a blog on it. I believe this business model has significant impact on all content producers and will continue to gain mind-share over the next several years.
Everything about the film should be rolled up into a website for promotional purposes. Include budget, proposal and treatment to demonstrate your organizational skills. You should contrast the earlier American Eunuch site to the more current This is Nollywood website to see how he is using the web to create buzz about his movies. Nollywood is a documentary about the growing film industry in Nigeria. That film is currently in post.
Towards the end of the show I present a few of my thoughts about the movie. Keep in mind I only saw a portion of the film. All the same I give it a thumbs up. I close out with some production notes about this podcast.
Chapter Titles
This is a special mid week episode of the Video StudentGuy podcast. Thursday night we had a special topic presentation by Franco Sacchi, a filmmaker and instructor at CDIA. He presented his documentary, American Eunuch, as an example of how to create a documentary.
The class covered every step of the production process beginning with finding the idea, preproduction, the shoot, post and promotion. Check out IFP.org for help marketing your film.
Franco briefly referred to the Long Tail marketing concept which I try to explain in a nutshell. This was a term popularized by Chris Anderson of Wired and he went on to write a book about it as well. He also has a blog on it. I believe this business model has significant impact on all content producers and will continue to gain mind-share over the next several years.
Everything about the film should be rolled up into a website for promotional purposes. Include budget, proposal and treatment to demonstrate your organizational skills. You should contrast the earlier American Eunuch site to the more current This is Nollywood website to see how he is using the web to create buzz about his movies. Nollywood is a documentary about the growing film industry in Nigeria. That film is currently in post.
Towards the end of the show I present a few of my thoughts about the movie. Keep in mind I only saw a portion of the film. All the same I give it a thumbs up. I close out with some production notes about this podcast.
Chapter Titles
- 00:08 This Week
- 01:25 Franco Sacchi
- 01:50 Costs
- 03:44 Find the story
- 06:31 Preproduction
- 07:41 The Shoot
- 08:43 Post
- 10:03 Promotion
- 11:40 The Long Tail
- 13:36 Websites
- 15:23 Film Commentary
- 18:10 Close - Production Notes
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